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TOKI MINOYAKI STORY
Story03
What we can do for the future of Minoyaki
KANESHOTOKI Co.,Ltd.
Atsushi Sawada
金正陶器 澤田敦史
Profile
KANESHOTOKI Co.,Ltd.
Atsushi Sawada
2-2 Izumikitayama-cho,Toki City,Gifu 509-5171
TEL +81-572-55-3156
http://kaneshotoki.co.jp
KANESHOTOKI Co.,Ltd.
KANESHOTOKI Co.,Ltd.
Opening business where wholesalers were situated

Izumikitayama-cho, exiting from highway on to the 21st road is a commercial area of pottery wholesalers called Oribe Hills. Toki Minoyaki Festival, which is one of the three major pottery events in Japan, is held annually, where 47 merchants unite in the vast space. Along with traditional, Shino and Oribe, Foreign style tableware, Glass products are sold too and visitors are familiar with the area.
Kanesho Toki opened in 1872. 3rd Generation Shozo Sawada was known to have changed to a trading company. Within the establishment, is a gallery showing how the company pioneered as a sales company and various products of the artisans are shown in the “Gallery Kirakuan” and in the “Shizukikama Shop, products of more than 100 manufacturers are placed.

KANESHOTOKI Co.,Ltd.
The Trading Company’s role to analyze the demand in the market.

The final consumer being major restaurants, the trading company stands in between the Artisans and the retail shops, communicating and delivering products. That is 5th generation Atsushi Sawada’s role. The only way to build a standard of what sells is with experience. The items that sell have changed compared with those sold during Japan’s “Bubble Economy” times. Now people look for items that suit their interests.

During the “Bubble Economy” times, ceramic pottery for everyday use and artisan’s works of art costing a couple hundred thousand yen were both a need. Gradually the change in demand and standard for purchase is apparent in the sales and it is needed to think if these products are really needed or wanted by today’s market. With such experience the Salesmen visit Pottery festivals and craft fairs, and Pottery galleries where many products sold by artisans and manufacturers are displayed. It is necessary to stock what is now in demand.

KANESHOTOKI Co.,Ltd.
Rich knowledge in pottery making and work of art derived from experience

Not just concentrating on selling products, there is effort in creating products as well. Tailoring products made by manufacturers to the wish of the clients, “I want to present a product which once again shows how amazing pottery is as our predecessors have worked to create.” 40% of the products placed in shops are original works created together with local manufacturers.

For example, originally a smooth white porcelain ware with peculiar curves was modified by putting a matte glaze and gold on the edges. “The form was so elegant I wanted to see how it would look like with a matte feel. I wanted to create a more refined look by changing the glaze.” Once a sample is made, the people’s reactions are measured for a year through placing products in pottery exhibitions. The reaction was good. The form and glaze, which compliments it, the demand and price point in the market are factors to consider in making products to open up new channels and create opportunity for new profits.

KANESHOTOKI Co.,Ltd.
KANESHOTOKI Co.,Ltd.
New business style using traditional techniques

Lately the products have been put in exhibits in Hong Kong. Oversea customers are on a rise. “For example there is a popularity for Ramen oversea but bowls aren’t sold”. Those things that do not exist are what need to be made. Creating new things take lots of time and energy and there is no proof it will sell. “Of course it will be great if it did”. Predicting demand and creating from scratch products that match the lifestyle of the region where it is used
Creating product is done by Pottery mills, which are professionals of making products. Analyzing the market and obtaining the comments from consumers and giving feedback to the artisans are the role of Wholesalers. Artisans and Salesmen making product with the same vision will lead to heightening the value and demand of Toki Pottery. “The pride in becoming the production center and flourishing traditional pottery such as the Oribe and Shino is an asset. I want to create a product which shows the power of Toki which developed the technique of Minoyaki.” Those are the things Sawada is thinking for the future of Minoyaki.

TOKI MINOYAKI STORY
玄保庵 加藤 保幸
GENPOAN
Yasuyuki Kato
一洋陶園 水野 力
ICCHIYO TOUEN
Chikara Mizuno
藤山窯 加藤 賢治
TOHZAN GAMA
Kenji Kato
陽山窯 水野 雅之
YOZAN GAMA
Masashi Mizuno
正陶苑 祐山窯 正村 祐也
SHOTOEN
Kanji & Yuya Masamura
春山製陶有限会社 加藤 雅憲
SYUNZAN SEITO
Masahiro Kato
真山窯 伊藤 浩一郎
SINZAN GAMA
Koichiro Ito
樹窯 川合 正樹
TATSUKI GAMA
Masaki Kawai
有限会社豊大窯 伊藤 仁
HOUDAI GAMA
Hitoshi Ito
快山窯 塚本 満
KAIZAN GAMA
Mitsuru Tsukamoto
有限会社丹山窯 H&Mクラフト丹羽 正廣
TANZAN GAMA H&M CRAFT
Masahiro Niwa
鈴木陶苑 鈴木 哲平
SUZUKI TOUEN
Suzuki Teppei
カク仲 白石 文伸
KAKUNAKA
Shiraishi Bunshin
昭和製陶株式会社 加藤 源一郎
SHOWA SEITO
Genichiro Kato
知山窯 安藤 統
CHIZAN GAMA
Osamu Ando
丹山窯 丹羽 哲男
TANZAN GAMA
Niwa Tetsuo
Maruchu Inc. Hironao Sakai
MARUCHU
Hironao Sakai
角山製陶所 伊藤 真
KAKUYAMA SEITOJO
Makoto Ito
株式会社日本セラティ 鵜飼 研志
NIHON CERATY
Kenji Ukai
芳泉窯 有限会社カネ芳製陶所 北邑 宜丈
HOUSEN GAMA
Yoshitake Kitamura
株式会社カネセ 伊藤 洋介
KANESE
Yosuke Ito
伸光窯 金多田中製陶所 田中 一亮・久美子
SHINKOGAMA KANETA TANAKA
Kazuaki & Kumiko Tanaka
株式会社山功高木製陶 髙木 崇
YAMAKO TAKAGI POTTERY
Takashi Takagi
有限会社ヤマ亮横井製陶所 横井 亮一
YAMA RYO YOKOI POTTERY
Ryoichi Yokoi
有限会社 丸仙化学工業所 水野 寿昭
MARUSEN KAGAKU
Toshiaki Mizuno
美濃焼おかみ塾
MINOYAKI OKAMI JUKU
 
藤田陶器株式会社 藤田 裕子
FUJITA TOUKI
Yuko Fujita
SAKUZAN
Nobuyasu Takai
株式会社ロロ 早川 秀雄
LOLO
Hideo Hayakawa
金正陶器 澤田敦史
KANESHOTOKI
Atsushi Sawada
だち 窯やネット
DACHI KAMAYANET
 
カネコ小兵製陶所 伊藤 克紀
KANEKO KOHYO POTTERY
Katsunori Ito
Discover The TOKI MINOYAKI
🐉
いよいよ明日からです。
にっぽんの暮らし展2024
komeamaキッチンカーとしては都内初出店。
完成までのストーリーはこちら👇
komeamadeau 

今回は岐阜県美濃焼の窯元の皆さんとコラボしました。
当日選んで頂いた器に岐阜県産[龍の瞳]で作った
komeamaをお楽しみ頂けます。
龍の瞳、今年に相応しくてまさにこのイベントにピッタリかと。
作っている間に鳥肌が止まらないこともあった
力強い不思議なお米でした。

作品に出逢った時のときめきだけでなく
口あたりの時に出逢うときめきも感じてもらえる
とても素敵なイベントに参加させてもらいます。
もちろん出逢った器はお買い求め頂けます。
他にも能登上布さん notojofu などもご参加されていて
今、こうしてこのイベントに参加出来るとの
有り難さをより感じています。

明日からブースに募金箱を設置します。
オンラインショップでは医療従事者の方への寄付セット
販売していまして、今まで御協力頂いた分含めて
皆さんを代表して寄付させていただきます。
寄付先はちゃんと現地の方へ届くところにします。
当たり前の事なんですけど、
今世の中ドロっとしたところもあるのでね。まったく。

明日は11.00より代官山蔦屋書店のGardengalleryで
秦野の木とkomeamaと共にお待ちしています。
komeama、deauはまさにこの瞬間を作りたくて
始めたので。今から楽しみです!
関係者の皆さんよろしくお願い致します。

Special Thanks
gardengallery_daikanyama 

#にっぽんの暮らし展2024
#toki_minoyakipr
#daikanyama #daikanyamatsutaya 
#美濃焼 #岐阜 #龍の瞳
#komeama 
#日本一美味しいお水で作った生甘酒
#能登半島
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