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TOKI MINOYAKI STORY
Story04
Working together to convey
and draw out the charm of the Potter
LOLO Co.,Ltd.
Hideo Hayakawa
株式会社ロロ 早川 秀雄
Profile
LOLO Co.,Ltd.
Hideo Hayakaw
3-7 Izumi Kitayama-cho, Toki City, Gifu 509-5171
TEL +81-572-55-7381
http://www.lolo-inc.co.jp
LOLO Co.,Ltd.
LOLO Co.,Ltd.
Producing Minoyaki products never seen before.
Toki city is where approximately 400 kilns line side by side and well known for producing Minoyaki pottery. LOLO CO. LTD, a Minoyaki wholesaler is situated in an area called, “Oribe Hills” with its main business focus being, coordinating the design and development of Minoyaki products.
Originally the company started in 1977 as a Manufacturer for lunch boxes and textile products but later the president, Hideo Hayakawa put his attention towards the local art, Minoyaki. At that time there was an increase in stores selling a wide variety of household products. Hayakawa commented, “The ceramic ware market was saturated so I just stock and sell these products as a wholesaler.”
It was an idea to pursue this trend and continue to design higher functional ceramic interior goods such as canisters for tea or coffee and soap dispensers.
LOLO Co.,Ltd.
Popularity by thinking like a consumer
The president Hayakawa commented, “The charm of Minoyaki is not only ceramic but also porcelain has its own warmth and soft feel because of the soil’s characteristic. Both the Minoyaki’s unique feeling and refined design was popular for interior goods which led to pioneering in household ceramic products.
In 2008 these products were launched and branded “Saliu®”, which comes from the word “Saryu” in Japanese which means the spirit of Tea. It also incorporates the concept of hospitality for those you cherish and for oneself. To enjoy the seasonal foods, and for stress free usage and make everyday life comfortable, there was no compromise in the design of the product. The products continued to be improved by using sample works at the workplace and home. For example, porcelain graters for grating spices used in Japanese dishes, were designed to be compact, convenient for storage and to grate spices just enough as needed to enjoy freshly grated spices to put on the tabletop.
Many customers support the design which is produced with the consumer experience in mind.
LOLO Co.,Ltd.
Picking out and drawing out the characteristic and uniqueness of the Potter.
Another key aspect in designing products was the selection of potters. LOLO CO.,LTD. does not own a factory but rather outsource. So it is important to determine which products to entrust to which potter. There are potters who specialize in unique technique such as High Compression mold or “Gaba” molding, or those who specialize in making beautiful engravings. With the trust built in the many years of work and understanding the history and knowing what type of pottery is made by each potter, each work is entrusted to the best fit potter for that certain product. “By researching each potter, their charm shines brightly. Drawing out each potter’s skills, fascinating things can be made
LOLO Co.,Ltd.
LOLO Co.,Ltd.
Reinvigorating the local market by appealing to the world
Recognized by their amazing management skills, many Home goods stores have requested for products to be made and now 50% of the projects are for these types of OEM business. Working with the client’s requests, Hayakawa connects them to the Potter which holds the attributes for the project. “For a tea cup rich with texture, this potter would be the best candidate for this project”, “Kohiki style ceramics made by this potter have an elegant taste fit for use even for the common household”. Taking into consideration the production capacity of each potter, Hayakawa is surely a “Minoyaki Producer”.
Nowadays it is less common to set the table using a single brand of tableware. It is good to see many types of tableware all matching together. It is our job to propose works to our client’s requests using the Minoyaki Artists’ technique and style. We continue to pass on the message of traditional technique of each potter and the greatness of Minoyaki.
TOKI MINOYAKI STORY
玄保庵 加藤 保幸
GENPOAN
Yasuyuki Kato
一洋陶園 水野 力
ICCHIYO TOUEN
Chikara Mizuno
藤山窯 加藤 賢治
TOHZAN GAMA
Kenji Kato
陽山窯 水野 雅之
YOZAN GAMA
Masashi Mizuno
正陶苑 祐山窯 正村 祐也
SHOTOEN
Kanji & Yuya Masamura
春山製陶有限会社 加藤 雅憲
SYUNZAN SEITO
Masahiro Kato
真山窯 伊藤 浩一郎
SINZAN GAMA
Koichiro Ito
樹窯 川合 正樹
TATSUKI GAMA
Masaki Kawai
有限会社豊大窯 伊藤 仁
HOUDAI GAMA
Hitoshi Ito
快山窯 塚本 満
KAIZAN GAMA
Mitsuru Tsukamoto
有限会社丹山窯 H&Mクラフト丹羽 正廣
TANZAN GAMA H&M CRAFT
Masahiro Niwa
鈴木陶苑 鈴木 哲平
SUZUKI TOUEN
Suzuki Teppei
カク仲 白石 文伸
KAKUNAKA
Shiraishi Bunshin
昭和製陶株式会社 加藤 源一郎
SHOWA SEITO
Genichiro Kato
知山窯 安藤 統
CHIZAN GAMA
Osamu Ando
丹山窯 丹羽 哲男
TANZAN GAMA
Niwa Tetsuo
Maruchu Inc. Hironao Sakai
MARUCHU
Hironao Sakai
角山製陶所 伊藤 真
KAKUYAMA SEITOJO
Makoto Ito
株式会社日本セラティ 鵜飼 研志
NIHON CERATY
Kenji Ukai
芳泉窯 有限会社カネ芳製陶所 北邑 宜丈
HOUSEN GAMA
Yoshitake Kitamura
株式会社カネセ 伊藤 洋介
KANESE
Yosuke Ito
伸光窯 金多田中製陶所 田中 一亮・久美子
SHINKOGAMA KANETA TANAKA
Kazuaki & Kumiko Tanaka
株式会社山功高木製陶 髙木 崇
YAMAKO TAKAGI POTTERY
Takashi Takagi
有限会社ヤマ亮横井製陶所 横井 亮一
YAMA RYO YOKOI POTTERY
Ryoichi Yokoi
有限会社 丸仙化学工業所 水野 寿昭
MARUSEN KAGAKU
Toshiaki Mizuno
美濃焼おかみ塾
MINOYAKI OKAMI JUKU
 
藤田陶器株式会社 藤田 裕子
FUJITA TOUKI
Yuko Fujita
SAKUZAN
Nobuyasu Takai
株式会社ロロ 早川 秀雄
LOLO
Hideo Hayakawa
金正陶器 澤田敦史
KANESHOTOKI
Atsushi Sawada
だち 窯やネット
DACHI KAMAYANET
 
カネコ小兵製陶所 伊藤 克紀
KANEKO KOHYO POTTERY
Katsunori Ito
Discover The TOKI MINOYAKI
🐉
いよいよ明日からです。
にっぽんの暮らし展2024
komeamaキッチンカーとしては都内初出店。
完成までのストーリーはこちら👇
komeamadeau 

今回は岐阜県美濃焼の窯元の皆さんとコラボしました。
当日選んで頂いた器に岐阜県産[龍の瞳]で作った
komeamaをお楽しみ頂けます。
龍の瞳、今年に相応しくてまさにこのイベントにピッタリかと。
作っている間に鳥肌が止まらないこともあった
力強い不思議なお米でした。

作品に出逢った時のときめきだけでなく
口あたりの時に出逢うときめきも感じてもらえる
とても素敵なイベントに参加させてもらいます。
もちろん出逢った器はお買い求め頂けます。
他にも能登上布さん notojofu などもご参加されていて
今、こうしてこのイベントに参加出来るとの
有り難さをより感じています。

明日からブースに募金箱を設置します。
オンラインショップでは医療従事者の方への寄付セット
販売していまして、今まで御協力頂いた分含めて
皆さんを代表して寄付させていただきます。
寄付先はちゃんと現地の方へ届くところにします。
当たり前の事なんですけど、
今世の中ドロっとしたところもあるのでね。まったく。

明日は11.00より代官山蔦屋書店のGardengalleryで
秦野の木とkomeamaと共にお待ちしています。
komeama、deauはまさにこの瞬間を作りたくて
始めたので。今から楽しみです!
関係者の皆さんよろしくお願い致します。

Special Thanks
gardengallery_daikanyama 

#にっぽんの暮らし展2024
#toki_minoyakipr
#daikanyama #daikanyamatsutaya 
#美濃焼 #岐阜 #龍の瞳
#komeama 
#日本一美味しいお水で作った生甘酒
#能登半島
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