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TOKI MINOYAKI STORY
Story08
The one and only tableware using the technique of tile manufacturing
Marusen Kagaku Industry Inc.
Toshiaki Mizuno
有限会社 丸仙化学工業所 水野 寿昭
Profile
Marusen Kagaku Industry Inc.
Toshiaki Mizuno
2460-1 Tsumagi-cho, Toki City, Gifu 509-5301
TEL. +81-572-57-8255
http://www.jyuzan.co.jp
Instagram jyuzan.1898
Facebook 「Jyuzan」
Marusen Kagaku Industry Inc.
Marusen Kagaku Industry Inc.
Converting from producing tableware to producing special tiles for interior and exterior
Colorful assorted foods are beautifully served on the dimmed iron glazed plate. The fresh color of the food stand out on the black iron glazed plate.

This plate, which makes the food stand out, was produced by Maruzen Kagaku Inc. It was founded in 1898. They produce tableware, using technique for Minoyaki the traditional industry of Toki city, but actually they are a special manufacturer producing special tiles for interior and exterior.
Senkuro Mizuno the founder of Maruzen Kagaku Inc. started to produce pottery as its beginning, mainly he made the bottle and the cup for Sake, also the green tea bowl with Shino glaze and Oribe glaze which is the traditional pottery. Going into the Showa era, using tiles in the kitchen and bathroom had spread to the ordinary home and looking toward the future, Mizuno drastically turned around his business. He started to produce tiles using technique of pottery.
Afterwards he introduced a kneading machine for mixing soil, which then made his tile business grow to 80% and leading him to change direction to focus on his tile business and become known as an Interior/Exterior Tile Manufacturer.
Marusen Kagaku Industry Inc.
The challenge of developing a brand using tile production technique
In 2012 came a turning point and were faced to make a big decision. Due to a revision of the Building Standard Laws, Tiles used for exterior walls would need to be inspected every 10 years. This would make the builders’ maintenance costs increase, so it was expected that the demand for such tile construction would decrease. It was then that 4th Generation Toshiaki Mizuno decided to once again focus the business on pottery production. While Ash tray products were the main line of products, they came up with producing their own branded product with a creative aspect to it.
Once the decision was made, they immediately hired a pottery designer. They started to develop product that would change the image of the mass produced Minoyaki pottery, and a product that uses a more modern arrangement of the traditional technique to produce a pottery that is not for everyday use.
The concept was to beautifully place the seasonal dishes. They visited high-class Japanese traditional restaurants in Tokyo and Osaka to study what kind of dishes make the food look appealing. They also thought to create a product difficult to be copied by others, which led to using their professional Tile production techniques. Usually for Minoyaki, making a square is difficult, it is possible to shape it but by the time you dry it the corners start to break and crumble. That is where their years of tile production technique helped.
Marusen Kagaku Industry Inc.
New Minoyaki built from 100 years of craftsmanship
After two years they produced “Setsugetsuka –Oboroyo-“, it is a large square dish with an iron glaze giving it a feeling of depth. Until then it was mostly round dishes but this dish was the first to be squared.
Using soil from Minoyaki region, they mixed their own original soil with 13 types of stones and designed so after it was fired in the kiln it would leave a texture of the soil. They used Slab building Technique adequate for making thin and plate shapes and finished molding each by hand one by one. After the dish is shaped, it is fired in a 1300℃ kiln in a neutral fire, between reduction fire and oxidization fire. In this way, there is a temperature change giving it uneven baked areas, adding some character to the final product.
“It is important for both Dishes and Tiles to be made by hand and this belief will never change.” The handmade traditional Minoyaki and tile production technique, allowed creating the unique design of the “Setsugetsuka”. It is now a top seller with orders coming in from famous resort hotels.
Marusen Kagaku Industry Inc.
Marusen Kagaku Industry Inc.
“Minoyaki has a cheap image, which has come due to being able to mass-produce and be able to make any product. I want to change that image as a company of Toki City.” Being able to produce anything is a benefit of Minoyaki, at the same time it is a weakness says Mizuno. The path he chose was not to fall into price competition but rather make one of a kind product. He perseveres to care for shape, texture and flavor. Mizuno looks content, this may just be what raises the value of Minoyaki and has faith in this decision.
TOKI MINOYAKI STORY
玄保庵 加藤 保幸
GENPOAN
Yasuyuki Kato
一洋陶園 水野 力
ICCHIYO TOUEN
Chikara Mizuno
藤山窯 加藤 賢治
TOHZAN GAMA
Kenji Kato
陽山窯 水野 雅之
YOZAN GAMA
Masashi Mizuno
正陶苑 祐山窯 正村 祐也
SHOTOEN
Kanji & Yuya Masamura
春山製陶有限会社 加藤 雅憲
SYUNZAN SEITO
Masahiro Kato
真山窯 伊藤 浩一郎
SINZAN GAMA
Koichiro Ito
樹窯 川合 正樹
TATSUKI GAMA
Masaki Kawai
有限会社豊大窯 伊藤 仁
HOUDAI GAMA
Hitoshi Ito
快山窯 塚本 満
KAIZAN GAMA
Mitsuru Tsukamoto
有限会社丹山窯 H&Mクラフト丹羽 正廣
TANZAN GAMA H&M CRAFT
Masahiro Niwa
鈴木陶苑 鈴木 哲平
SUZUKI TOUEN
Suzuki Teppei
カク仲 白石 文伸
KAKUNAKA
Shiraishi Bunshin
昭和製陶株式会社 加藤 源一郎
SHOWA SEITO
Genichiro Kato
知山窯 安藤 統
CHIZAN GAMA
Osamu Ando
丹山窯 丹羽 哲男
TANZAN GAMA
Niwa Tetsuo
Maruchu Inc. Hironao Sakai
MARUCHU
Hironao Sakai
角山製陶所 伊藤 真
KAKUYAMA SEITOJO
Makoto Ito
株式会社日本セラティ 鵜飼 研志
NIHON CERATY
Kenji Ukai
芳泉窯 有限会社カネ芳製陶所 北邑 宜丈
HOUSEN GAMA
Yoshitake Kitamura
株式会社カネセ 伊藤 洋介
KANESE
Yosuke Ito
伸光窯 金多田中製陶所 田中 一亮・久美子
SHINKOGAMA KANETA TANAKA
Kazuaki & Kumiko Tanaka
株式会社山功高木製陶 髙木 崇
YAMAKO TAKAGI POTTERY
Takashi Takagi
有限会社ヤマ亮横井製陶所 横井 亮一
YAMA RYO YOKOI POTTERY
Ryoichi Yokoi
有限会社 丸仙化学工業所 水野 寿昭
MARUSEN KAGAKU
Toshiaki Mizuno
美濃焼おかみ塾
MINOYAKI OKAMI JUKU
 
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FUJITA TOUKI
Yuko Fujita
SAKUZAN
Nobuyasu Takai
株式会社ロロ 早川 秀雄
LOLO
Hideo Hayakawa
金正陶器 澤田敦史
KANESHOTOKI
Atsushi Sawada
だち 窯やネット
DACHI KAMAYANET
 
カネコ小兵製陶所 伊藤 克紀
KANEKO KOHYO POTTERY
Katsunori Ito
Discover The TOKI MINOYAKI
CORON特集 
 
オーブン対応の耐熱食器、”コロンシリーズ”。 
調理仕立てをそのままサーブすることができます。 
鍋タイプからプレート、定番のグラタン皿やココットまで 
様々なバリエーションから自由に選んで、思い通りの料理を完成できます。 
 
\\実店舗販売中// 
\\ネット販売中// 
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https://gourmet-style.shop-pro.jp/ 
 
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー 
 店舗:shizukigama ・ 喜楽庵 
 岐阜県土岐市泉北山町2-2 
 営業時間 平日:9:00~17:00 
    土日祝日:10:00~17:00 
 
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー 
 
 
#織部ヒルズ #土岐市 #美濃焼 #美濃焼き #shizukigama #カフェ食器 #おうちカフェ#toki_minoyakipr #岐阜旅行 #岐阜 #岐阜県土岐市 #陶器の町土岐市 #minoyaki #器好き #食器好き #器好きな人と繋がりたい #料理好きな人と繋がりたい #うつわ好き #うつわ好きと繋がりたい #和食器のある暮らし #うつわのある暮らし #器のある暮らし #お料理好きな人と繋がりたい #食器集め #食器が好き #グルメスタイル
ご飯が美味しい!茶碗特集③ 
 
新米が美味しい季節 
カフェ風のお茶碗で、いつもの食事もちょっぴりオシャレにしてみませんか? 
和食にも洋食にも合うお茶碗がいっぱいです! 
 
 
\\実店舗販売中// 
\\ネット販売中// 
↓  ↓  ↓  ↓ 
https://gourmet-style.shop-pro.jp/ 
 
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー 
 店舗:shizukigama ・ 喜楽庵 
 岐阜県土岐市泉北山町2-2 
 営業時間 平日:9:00~17:00 
    土日祝日:10:00~17:00 
 
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー 
 
 
#織部ヒルズ #土岐市 #美濃焼 #美濃焼き #shizukigama #カフェ食器 #おうちカフェ#toki_minoyakipr #岐阜旅行 #岐阜 #岐阜県土岐市 #陶器の町土岐市 #minoyaki #器好き #食器好き #器好きな人と繋がりたい #料理好きな人と繋がりたい #うつわ好き #うつわ好きと繋がりたい #和食器のある暮らし #うつわのある暮らし #器のある暮らし #お料理好きな人と繋がりたい #食器集め #食器が好き #グルメスタイル
ご飯が美味しい!茶碗特集② 
 
新米が美味しい季節 
どのお茶碗でどんなご飯を食べたいですか? 
お茶碗を変えるだけで、いつものご飯をグレードアップ! 
 
 
\\実店舗販売中// 
\\ネット販売中// 
↓  ↓  ↓  ↓ 
https://gourmet-style.shop-pro.jp/ 
 
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー 
 店舗:shizukigama ・ 喜楽庵 
 岐阜県土岐市泉北山町2-2 
 営業時間 平日:9:00~17:00 
    土日祝日:10:00~17:00 
 
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー 
 
 
#織部ヒルズ #土岐市 #美濃焼 #美濃焼き #shizukigama #カフェ食器 #おうちカフェ#toki_minoyakipr #岐阜旅行 #岐阜 #岐阜県土岐市 #陶器の町土岐市 #minoyaki #器好き #食器好き #器好きな人と繋がりたい #料理好きな人と繋がりたい #うつわ好き #うつわ好きと繋がりたい #和食器のある暮らし #うつわのある暮らし #器のある暮らし #お料理好きな人と繋がりたい #食器集め #食器が好き #グルメスタイル
こんにちは
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