The theme is to learn, to communicate, and to meet.
“We want to change the image of Minoyaki.” So, first of all, they thought that it is important to enjoy themselves and increase people who have the same opinion.
If the customer thinks these potteries are made from us and they are very attractive, the typical image of Minoyaki can be changed.
They started to learn and share their technique and knowledge about Minoyaki production through the workshops, keeping in mind 3 main themes;
“To Learn” : to incorporate knowledge to make their own brand stronger.
“To Communicate” : to meet and get together with other regions and communities to establish new relations
“To Meet”: join in events and establish “Minoyaki Fans”.
Using SNS tools such as “Instagram”, they also created an education program called “TOIKU”, held conventions of products directed towards female consumers, held workshops and other variety of activities.